Kissproof, transfer-proof, waterproof, budge-proof
Mask-friendly; long-wearing and transfer-proof
Long-wearing, 24 hours
Colour-true, 24 hours
Smudge-resistant, cake-resistant, settle-resistant, 24 hours
Non-bleeding, non-feathering, non-flaking, 24 hours
99% said it was easy to apply to lips*
98% said it felt weightless on lips*
96% said colour applied evenly to lips*
92% said colour looked smooth throughout the day and kept lips feeling comfortable*

*Consumer testing on 143 panelists after one week of product use.